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  2. RECRUTEMENT : Digital Projects Lead

Digital Projects Lead

About IXON

IXON is a genuine human adventure, and we are proud of how far we have come. 

Founded in France in 1996, IXON has grown into a global motorcycle equipment brand combining passion, expertise and a strong commitment to racing. Today, we represent 500 people from more than 10 different nationalities, all dedicated to performance. 

Thanks to our people-first approach, we have created a diverse and inclusive environment where everyone is valued and empowered to perform at their best.

Our strong growth is driven by our “Think Global, Act Local” approach: we deliver the same level of excellence worldwide while adapting our ways of working and our offer to the specific needs of users in more than 70 countries. 

IXON is a committed brand, from the racetrack to the road. Our mission is to revolutionize the riding experience by providing riders with the best possible equipment. Innovation and technology are the two core forces guiding our product development. 

As part of our continuous improvement approach, racing is our greatest Research and Development field. Our professional riders, competing at the highest level of motorcycle racing, help us develop innovations and technologies that will ultimately benefit all riders.


About the Team 

Based at our headquarters in Mâcon, France, 45 minutes north of Lyon and five minutes from the TGV station, you will join a multicultural and international working environment. As part of our continued growth, we are recruiting a Digital Projects Lead.

You will report to the Marketing & Brand Manager and work closely with the Brand & Marketing team, Product and Sales teams, IT, external partners and specialized digital agencies across web, SEO, CRM, analytics and data.

 

What Does This Role Mean in Practice?

The Digital Projects Lead drives IXON’s digital projects and digital ecosystem at an international level, from website management and CRM to SEO, data and digital performance.

Success in this role relies on the ability to collaborate across departments, including Marketing, IT, Product and Sales, as well as with external agencies and technical partners. You will build consensus, align stakeholders and ensure projects move forward efficiently. 

Both strategic and hands-on, you will turn ideas into tangible results by building the brand’s digital foundations, improving online visibility and driving conversion across all channels.

You will act as a bridge between marketing creativity and digital performance, connecting every digital touchpoint into one coherent and effective customer experience.

 

Your Missions :

  • Digital Ecosystem & Website

  • Lead the redesign and daily management of the IXON global website.

  • Ensure the website meets high standards in terms of technical quality, user experience, GEO and SEO compliance, and product presentation.

  • Deliver the new IXON global website and ensure its continuous improvement over time.

  • Coordinate external agencies and technical partners across UX, development, SEO, analytics and digital performance.

  • Ensure the smooth integration of content and product data from internal platforms such as the PIM and Bynder.

  • Guarantee consistency between the IXON brand, product presentation and the overall digital experience.

  • SEO, SEA & Digital Performance

  • Build and implement IXON’s SEO strategy in coordination with the Content Manager.

  • Strengthen the brand’s online visibility and conversion performance through SEO, CRM and retail partner optimization.

  • Initiate and manage SEA campaigns, including search, display and retargeting campaigns.

  • Monitor campaign budgets, results and return on investment.

  • Analyze website and campaign performance, including traffic, conversion, engagement and audience behavior.

  • Identify relevant optimization opportunities and provide clear, actionable recommendations to the Brand & Marketing team.

  • Monitor IXON’s presence across key online retail partners, including Motoblouz, Motocard and FC-Moto.

  • Recommend improvements to product visibility, brand consistency, customer experience and conversion across retail partner websites.

  • Create simple and effective reporting tools to guide decision-making and measure progress over time.

  • CRM & Customer Journey

  • Contribute to the implementation, structuring and evolution of IXON’s B2C and B2B CRM systems.

  • Support customer journey mapping, data collection and marketing campaign automation.

  • Help design simple and effective customer flows, including welcome, retention and service follow-up journeys.

  • Ensure data quality, relevant segmentation logic and GDPR compliance.

  • Analyze audiences, customer behavior and engagement metrics.

  • Leadership & Cross-Team Collaboration

  • Work closely with the Brand & Marketing team to align digital actions with the overall brand strategy.

  • Collaborate with the Content Manager to ensure all content is SEO-friendly, relevant and performance-driven.

  • Coordinate internal stakeholders, external agencies and technical partners to successfully deliver digital projects.

  • Share digital best practices and help educate the team on digital insights, data and operational efficiency.

  • Stay informed about new technologies, digital trends and innovations relevant to IXON’s ecosystem.

  • Support the Marketing team in building a coherent, data-informed and future-ready digital ecosystem.

 

Are You Ready?

You have between three and five years of experience in digital marketing, web management or digital project coordination, ideally within an international or multi-market environment.

You have a strong understanding of SEO, SEA, analytics, CRM, digital performance and e-commerce ecosystems.

You are comfortable leading projects from end to end, coordinating multiple internal and external stakeholders and turning complex topics into clear and actionable plans.

You are data-driven and performance-oriented, with the ability to analyze results and translate them into concrete business recommendations.

Your communication and coordination skills allow you to collaborate effectively with Marketing, IT, Product, Sales, agencies and technical partners.

You are fluent in English and comfortable using it daily with international colleagues and stakeholders. French language skills are appreciated.

You are curious, structured, reliable, pragmatic and solution-oriented, with a genuine interest in innovation, technology and measurable impact.

You enjoy coordinating cross-functional projects, building long-term digital foundations and balancing creativity, technology and business objectives.

You are able to operate strategically while remaining hands-on whenever required.

From websites to CRM, from SEO to customer journeys, you will connect every digital touchpoint into one coherent experience and turn IXON’s digital ambitions into tangible business results.

If you believe you are the right person to join IXON as our Digital Projects Lead, we look forward to receiving your application. To apply, please send your CV and cover letter to recrutement@ixon.com.