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  2. Recrutement : DIGITAL PROJECTS LEAD H/F

DIGITAL PROJECTS LEAD H/F 

About IXON

IXON is a real human adventure, and we are proud to take stock of the progress made.

We started our business from scratch in France in 1996, and today we are a global brand of motorcycling equipment combining passion and expertise, and with a strong focus on racing. Worldwide, we represent 500 people from over 10 nationalities are we are all dedicated to performance.

With our human approach, we have created a diverse and inclusive environment where everyone is valued and where we can all give our best.

Our strong growth comes from our “Think Global, Act Local” approach: we offer the same level of excellence worldwide, while adapting our work methods and our offer to the specific needs of users in over 70 countries.

IXON is a committed brand, from the circuit to the road. Because we are on a mission to revolutionize the riding experience, our job is to provide our users with the best equipment. For this, two forces drive the development of our products: innovation and technology.

In our approach to continuous improvement, competition is our greatest field of Research and Development, as the value of our products is constructed from our riders to our users: our riders, at the peak of motorcycle racing, help us to develop certain innovations and technologies that, tomorrow, will be found in our equipment for all motorcyclists


About the Team

Located in our Headquarters in Mâcon, France (45 min north from Lyon / TGV station 5 min from the office), reporting to the Brand Marketing Manager, we are a multicultural team. The Digital Projects Lead supports IXON’s global marketing strategy with the main aim of driving IXON’s digital transformation at international level from website and CRM to SEO, data and performance.

Both strategic and hands-on, this role of Digital Projects Lead will turn ideas into tangible results: building the brand’s digital foundations, improving visibility and driving conversion across all channels.

Partnering with high level of skills and expertise, the Digital Projects Lead connects with passionate teams in the only Group in this activity segment to have its own integrated manufacturing unit.


What does this mean in real life?

Our Digital Project Manager bridges the gap between marketing creativity and digital performance every day in a stimulating and dynamic atmosphere, and in a work environment that naturally exudes a passion for motorcycles and racing!

Our new colleague will be responsible for setting up IXON's new global website and ensuring its continuous improvement (UX, SEO) with the aim of strengthening the brand's online visibility and conversion performance through search engine optimization, customer relationship management (CRM), and business partners.

The implementation and structuring of CRM tools will improve customer relations and help provide clear analysis and recommendations on digital campaigns and performance trends.

This new position will turn data and technology into visibility and conversion.

Digital Ecosystem & Website

  • Lead the redesign and daily management of the global website, ensuring technical quality, GEO & SEO compliance and strong product presentation.

  • Coordinate agencies and technical partners (UX, dev, SEO, analytics).

  • Ensure smooth integration of content from internal platforms (PIM, Bynder).

  • Guarantee consistency between brand, product and digital experience

SEO, SEA & Data Performance

  • Build and implement IXON’s SEO strategy, in coordination with the Content Specialist.

  • Initiate SEA campaigns (search, display, retargeting) and track ROI.

  • Analyze campaign and website performance (traffic, conversion, engagement) and identify optimization levers.

  • Provide actionable insights and recommendations to the Brand & Marketing team.

  • Monitor IXON’s presence across key online retail partners (Motoblouz, Motocard, FC-Moto, etc.) and suggest improvements to visibility and conversion.

  • Create simple, effective reporting tools that guide decision-making and measure progress over time.

CRM & Customer Journey

  • Contribute to the setup and evolution of IXON’s CRM systems (B2C & B2B).

  • Support customer journey mapping, data collection and campaign automation.

  • Help design simple, effective flows (welcome, retention, service follow-ups).

  • Ensure data quality, segmentation logic and GDPR compliance.

  • Analyze audiences and customer engagement metrics.

Leadership & Cross-Team Collaboration

  • Work closely with the Brand & Marketing team to align digital actions with brand strategy.

  • Collaborate with the Content Specialist to ensure all content is SEO-friendly and performance-driven.

  • Share best practices and educate the team on digital insights and efficiency mindset.

  • Stay curious and informed on new technologies and digital innovations relevant to IXON’s ecosystem.

 

Are you ready?

Your proven expertise in digital marketing, web management, or digital project coordination will be essential in helping the marketing team build a cohesive, data-driven, future-ready digital ecosystem centered around seasonal initiatives to align our brand, product lines, company values, and teamwork to take the customer experience to the next level.

Your experience in B2B and B2C marketing and your curiosity on data and new technologies, together with a strong understanding of SEO/SEA, analytics, CRM and e-commerce ecosystems will enable the brand to become the reference for international consumers.

Your entrepreneurial spirit, your ability to navigate in a very dynamic environment and your excellent organizational skills will contribute positively to our team environment with efficient priority management.

Your excellent coordination, communication skills and your energy to implement new projects every day will inspire and ensure adherence of your team to meet deadlines with qualitative outputs.

Your robust visual culture, agility, sense of initiative and adaptability will deliver meaningful results over visibility.

Motorcycling or outdoor activities are your passion. Ideally comfortable leading projects end-to-end, while aligning with brand and creative leadership, you are experienced from an outdoor clothing global brand. Fluent in French & English, you are eager to work in an ethical and compliant environment.

IXON values people from all walks of life. We understand not everyone will meet all the above expectations on day one. Our Employee Welcome Program will boost your integration and very soon you will become a strong team “do-er”.

If you think you are the right person to join Ixon as Digital Projects Lead, we look forward to hearing from you! To apply, please send a resume and cover letter to recrutement@ixon.com.